Privacy

Privacy

Last updated: 23.1.2026

Hello! I'm running this site to help you discover the wonders of nature, the best routes and equipment for hiking and trail running in the Nordic countries, and find holistic well-being in nature. As I spend some (a lot) of extra time and resources running the site, I do some commercial work to be able to maintain the site. I only work with companies and brands that I trust and that fit my values. If I advertise products or services, you can be sure that I know the product or service thoroughly and will give my honest opinion.

The nature, tourism, outdoor and wellness brands we work with are also brands that could be our business partners and customers anyway - it's truly a win-win-win. (We have a lot to offer outdoor, hospitality and tourism, premium and new Nordic luxury. Especially when it comes to strategic brand development, premium content with SEO and great customer experiences. We also do some pretty cool digital stuff!)

This Terms of Use and Privacy page describes our policies and procedures for collecting, using and disclosing your information when you use the Service, and tells you about your privacy rights and how the law protects you. The Terms of Use also describe the terms of use for material published on inthewoodsdear.co.uk. We reserve the right to change these terms and conditions and the materials on the site at any time without notice.

You agree to comply with the Terms of Use when using the site. If you do not accept all of the terms and conditions, you do not have the right to use the site.

The Inthewoodsdear.fi website is intended for use primarily from Finland and, secondarily, from the EU, with no restrictions on use from outside the EU. The use of the site is subject to Finnish law.

We use your personal data to provide and improve the Service. By using the Service, you consent to the collection and use of information in accordance with this Privacy Policy.

Interpretation

Words whose initial letter is written with a capital letter have the meanings defined below. The following definitions have the same meaning whether they appear in the singular or plural.

Definitions

For the purposes of this Privacy Policy

  • Account means a unique account created for you to use our Service or any part of it.

  • Company (in this Agreement, either "Company", "We", "Us" or "Our") means our company (Sandawes Ltd).

  • Cookies are small files that a website places on your computer, mobile device or other device that contain, among other things, information about your browsing history on that website.

  • Country of reference.

  • Device means any device that can be used to access a service, such as a computer, mobile phone or digital tablet.

  • Personal Data means any information relating to an identified or identifiable individual.

  • Service means a website.

  • Service Provider means the natural or legal person who processes data on behalf of the Company. It means third parties or persons engaged by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service, or to assist the Company in analyzing the use of the Service.

  • Usage Data means automatically collected information that is generated either by the use of the Service or by the infrastructure of the Service itself (for example, page visit duration).

  • The Website refers to the In the Woods, Dear website, which can be accessed at https://www.inthewoodsdear.fi.

  • You mean the individual using or accessing the Service or the company or other legal entity on whose behalf that individual uses or accesses the Service, as the case may be.

Terms of Use

The Site uses SSL connection

Our Site has an https url, which means a secure SSL connection. It ensures that the data of visitors to the site remains protected. However, the user of the site is still responsible for using our site and for their own security.

Copyright and material on our site

The material published on Inthewoodsdear.fi, such as images and texts, is protected by copyright and intellectual property rights. We reserve all rights to the material published on the site. Unauthorised reproduction and use of the material anywhere is prohibited.

Use of material on other websites and social media services: material may be freely linked and shared, provided that the shared material indicates the origin of the material and includes a link to inthewoodsdear.fi.

Accuracy of content and disclaimer

We endeavour to keep the content of the site up to date and to verify facts from reliable sources. We are not responsible for any errors or outdated information, or for any action taken on the basis of the information on the site or for any damage caused by it. Nor shall our partners be liable for any damages that may arise from the use of our site.

Our site and our affiliates or any entities linked to our site are not responsible for the content of any sites linked to this site.

Processing of personal data and privacy

We do not currently collect customer data. For newsletter subscribers, we collect email address and first name. The personal data in the newsletter list is stored on our service provider's servers and is not accessible to third parties.

Personal data

When you use our Service, we may ask you to provide us with certain personally identifiable information that may be used to contact or identify you. Personally identifiable information may include, but is not limited to, the following:

  • Email address

  • First and last name

  • Your email address, state, province, zip/postal code, city.

  • Usage data

Usage data

Usage data is automatically collected when you use the Service.

Usage Data may include information such as your device's Internet Protocol address (e.g., IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic information.

When you access the Service on or through a mobile device, we may automatically collect certain information, including, but not limited to, the type of mobile device you use, your unique identifier for your mobile device, your mobile device IP address, your mobile device operating system, the type of Internet browser you use on your mobile device, unique device identifiers, and other diagnostic information.

We may also collect information that your browser sends whenever you visit our Service or when you access the Service on or through your mobile device.

Tracking technologies and cookies

We use cookies and similar tracking technologies to monitor the performance of our Service and to store certain information. Tracking technologies include beacons, tags and scripts that are used to collect and track information and to improve and analyze our Service. The technologies we use may include, but are not limited to, the following

  • Cookies or browser cookies. A cookie is a small file that is placed on your device. It is a small file that is placed on your device. It is a small file that is placed on your device and you can instruct your browser to refuse all Cookies or to notify you when a Cookie is sent. However, if you do not accept Cookies, you may not be able to use some parts of our Service. Unless you have adjusted your browser settings to refuse cookies, our Service may use cookies.
  • Web Beacons. Certain sections of our Service and emails may contain small electronic files called web beacons (also referred to as clear gif, pixel tag and single-pixel gif), which allow the Company to, for example, count the number of users who have visited those pages or opened an email and use other related website statistics (such as tracking the popularity of a particular section and checking system and server integrity).

Cookies may be "persistent" or "session" cookies. Persistent cookies remain on your computer or mobile device when you leave the network, while session cookies are deleted as soon as you close your browser.

We use both session cookies and persistent cookies for the purposes listed below:

  • Necessary/essential cookies

    Type: session cookies

    Necessary or optional cookies: cookies

    Usage purpose: These cookies are necessary to provide you with the services available through the website and to enable you to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these cookies, the services you request cannot be provided and we only use these cookies to provide you with these services.

  • Cookie policy / notice Acceptance of cookies Cookies

    Type: persistent cookies

    Administrator.

    Purpose: These cookies identify whether users have accepted the use of cookies on the website.

  • Functionality Cookies

    Type: cookies: persistent cookies

    Type of cookies: permanent

    Purpose: These cookies allow us to remember choices you make when you use the website, such as your login details or language preferences. The purpose of these cookies is to provide you with a more personalised user experience and to avoid having to re-enter your preferences each time you use the website.

For more information about the cookies we use and your cookie preferences, please see our Cookie Policy or the Cookies section of our Privacy Policy.

This website or product contains IP2Location LITE data, which is available at https://lite.ip2location.com.

Affiliate

Some of the links on this site are affiliate links. Text links related to the Adtraction program are marked with *. In addition, articles containing Adtraction links are marked with the "Affiliate" tag at the beginning of the article and text indicating the advertising links. In addition to text links, we display Adtraction banner ads and our own ads on the site.

It won't cost you a penny to click on the affiliate ads and check out the products or services, but we may receive a small commission if you decide to buy the product or service. Thank you for your valuable support to keep the site running!

Currently, the site is included in the Scandinavian Outdoor and Puhti partner advertising programs (Finnish).

Use of your personal data

The company may use personal data for the following purposes:

  • To provide and maintain our service, including tracking the use of our service.

  • To administer your account: to register you as a user of the Service, to provide our services and to maintain and operate our website, including the provision of our services and tomanage your account. The personal data you provide may give you access to the various features of the Service available to you as a registered user.

  • To perform a contract: to create, honor and perform a purchase contract for products, goods or services you have purchased or any other contract you have with us through the Service.

  • To contact you: to contact you by email, phone calls, text messages or other similar forms of electronic communication, such as mobile app push notifications, regarding updates or informative messages relating to features, products or services covered by the Agreement, including security updates, as necessary or reasonable to accomplish the same.

  • To provide you with news, special offers and general information about other goods, services and events we offer that are similar to those you have already purchased or inquired about, unless you have opted out of receiving such information.

  • To manage your requests.

  • For business transfers: we may use your information to evaluate or effect a merger, divestiture, reorganization, reorganization, dissolution or other sale or transfer of all or substantially all of our assets, whether on an ongoing basis or as part of bankruptcy, liquidation or similar proceedings, where the assets to be transferred include personal information about users of our Service held by us.

  • Other Purposes: We may use your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our advertising campaigns, and evaluating and improving our Service, products, services, marketing and user experience.

We may share your personal information in the following situations:

  • With Service Providers.
  • We may share or transfer your personal information in connection with a merger, sale of company assets, financing, or acquisition of all or part of our business, or in the course of negotiating a merger or acquisition, to another company.
  • With affiliates: where we do so, we will require these affiliates to comply with this Privacy Policy. Affiliates include our parent company and other subsidiaries, joint venture partners or other companies that we control or are under common control with us.
  • With Business Partners We may share your information with our business partners to provide you with certain products, services or promotions.
  • When you share personal information or otherwise interact in public areas with other users, such information may be visible to all users and may be shared publicly with the outside world.
  • Publicly accessible information may be publicly shared with the public,with your consent: We may disclose your personal information for any other purpose with your consent.

Retention of your personal data

The Company will retain your personal data only for as long as necessary to fulfil the purposes set out in this Privacy Policy. We will retain and use your personal data to the extent necessary to comply with our legal obligations (for example, where we are required to retain your data to comply with applicable laws), to resolve disputes and to enforce our legal agreements and policies.

The Company also retains Usage Data for internal analytical purposes. Usage Data is generally retained for a shorter period of time, except where such data is used to enhance the security or functionality of our Service or where we are required by law to retain such data for a longer period of time.

Transfer of your personal data

Your information, including Personal Data, is processed at the Company's operational offices and other locations where the parties involved in the processing are located. This means that this information may be transferred to - and maintained on - computers located outside your state, province, country or other jurisdiction where data protection laws may differ from those of your jurisdiction.

Your consent to this Privacy Policy, followed by the transfer of this information, constitutes your consent to that transfer.

The Company will take all steps reasonably necessary to ensure that your information is processed securely and in accordance with this Privacy Policy, and your personal information will not be transferred to any organization or country unless adequate controls are in place, including the security of your information and other personal data.

Disclosure of your personal data

Business Transactions

If the Company is involved in a merger, acquisition or sale of assets, your personal data may be transferred. We will notify you before your personal information is transferred and becomes subject to a different privacy policy.

Law enforcement

In certain circumstances, the Company may be required to disclose your personal information if required to do so by law or valid requests from public authorities (e.g., a court or government agency).

Other legal requirements

The Company may disclose your personal information if it believes in good faith that such action is necessary to:

  • to comply with a legal obligation
  • To protect and defend the rights or property of the Company.
  • To prevent or investigate possible misuse of the Service.
  • To protect the personal safety of users of the Service or the public.
  • Protect against legal liability

Security of your personal data

The security of your personal information is important to us, but remember that no Internet transmission or electronic storage method is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Children's privacy

Our service is not intended for children under the age of 13. We do not knowingly collect personal information from children under the age of 13. If you are a parent or guardian and you know that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from children under 13 without verifying parental consent, we will take steps to delete that information from our servers.

Links to other websites

Our Service may contain links to other websites that are not maintained by us. If you click on a third party link, you will be redirected to that third party's website. We recommend that you read the privacy policy of each website you visit.

We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third party web sites or services.

Changes to this Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will notify you of any changes by updating the "Last Updated" date at the top of this Privacy Policy.

You are encouraged to check this Privacy Policy periodically for any changes. Changes to this Privacy Policy will take effect when they are posted on this page.

Please contact us

If you have any questions about this Privacy Policy, you can contact us by email at info@inthewoodsdear.fi.

Congratulations on chewing all this over, now out to enjoy real life. After all, if you're reading this site, your passion is probably the outdoors too!